Product Owners are pivotal in the agile project management framework, responsible for defining the vision of a product and guiding the development team toward achieving that vision. They prioritize product features based on customer and market analysis, manage product backlogs, and ensure that all stakeholders are aligned with the product’s roadmap. Product Owners play a crucial role in balancing the needs of both business and technical sides, facilitating the creation of products that are both innovative and commercially viable.